XVIII.
COMMERCIAL EXPLOITATION
During
the programme and at the venue, the
commercial exploitation of the Contest Final
shall be the responsibility of the producing
organization in accordance with the
Eurovision Rules regarding advertising and
sponsorship. In that regard, the following
are permitted:
| 1. |
On-screen
identification of a maximum of two
provider(s) of the scoreboard computer
graphic display and data transmission:
- Identification
of the provider(s) may only
appear at the same time as the
picture of the scoreboard.
- There
shall be a maximum of 60 seconds
of identifications in total
during the voting sequence, but
no more than 6 seconds each.
- The
service providers' logo may be
faithfully reproduced in the
original lettering and typeface
and colours.
- The
maximum number of television
lines utilized for the
identification shall be 10 lines
(20 half-lines) in total in 625
lines standard. The
identification shall appear at
the bottom of the screen.
- Such
identification may be made by
insertion into the telecast feed.
|
| 2. |
Postcards and green
room
The postcards and the green room are not
intended as an opportunity to advertise,
but it is permissible for the producing
organization to feature appropriate local
tourism, products or services to a modest
degree, and subject to the final consent
of the Permanent Services. |
| 3. |
On-screen presence
in the closing credits should be limited
to the parties which have made a
significant contribution to the staging
of the Contest. |
| 4. |
Sponsorship of the
event (not on-screen) is the sole
responsibility of the producing
organization. |
Any on-screen
reflection of the event sponsorship must be
kept to a strict minimum and be mutually
agreed by the producing organization and the
Permanent Services.
|
contents
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article xviii
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